Mastering the Sinister Sound
"Unholy" marks a distinct shift for Sam Smith, moving away from soaring ballads to a gritty, hyper-pop-infused anthem. Written in C# Minor using the Phrygian Dominant scale, the song creates an ominous, Middle Eastern-inspired atmosphere. It features a collaboration with Kim Petras, but for this guide, we will focus on mastering Sam's vocal delivery.
Unlike other Sam Smith songs that rely on high belting, "Unholy" is all about texture, rhythm, and character. You need to sound commanding and choir-like in the chorus, then seductive and nimble in the verses. Here is how to tackle it.
Phase 1: The "Choir" Chorus
The hook "Mummy don't know daddy's getting hot" is iconic. It is sung in a strong, chest-dominant voice in the low-mid range. The challenge is consistency. You need to maintain a steady volume and a slightly darkened tone color.
The Trap: Many singers try to make this sound "pretty." It should sound ominous. Try to strip away your vibrato and hit the notes dead-center pitch-wise to mimic a group chant.
Phase 2: The Seductive Verse
When the verse kicks in ("A lucky, lucky girl..."), the style flips. The rhythm becomes faster, almost rap-like. You need excellent breath control here to get through the phrases without gasping.
- Diction: Consonants need to be sharp and percussive. The AI Coach analyzes your rhythmic precision here.
- Vocal Fry: Use a little "fry" or grit at the very start of phrases to add that seductive, secretive quality.
- Dynamics: Pull back the volume compared to the chorus. Draw the listener in.
Phase 3: The Melismatic Runs
While the main melody is relatively simple, Sam embellishes the track with complex ad-libs, often jumping into a high mix voice or falsetto (up to C#5). These runs usually happen at the end of phrases.
To nail these, keep your jaw relaxed and practice the scales slowly. Do not push your chest voice too high; switch to a light, heady mix to keep the sound agile.